Facebook Not Worth Effort for This Law Firm

The marketing coordinator for Bone McAllester Norton, Courtenay Rogers, writes in a column for the Nashville Business Journal about why the firm doesn't rely on Facebook anymore. By analyzing traffic to their website they discovered that their traffic does not come from Facebook, and decided it was not a good use of their efforts to maintain. The firm does rely on Twitter, however, because it drives twice the amount of visitors to the firm's site, Rogers says. The firm uses Twitter to share information about the law, its attorneys and to direct readers to its lawyers' blogs.