FTC Weighs in on Lawyer's Advertising Proposal

The Federal Trade Commission (FTC) is urging the Tennessee Supreme Court to reject new restrictions on attorney advertising, calling the proposed rules unnecessarily broad and not in the best interest of consumers, the Blog of Legal Times reports. Among the changes being proposed by Nashville lawyer Matthew Hardin, is a ban on the use of actors, well-known spokespeople and certain background sounds. Also on the table is a rule that would limit the images in ads to just a few legal icons such as the scales of justice or courthouses. Finally, the proposal requires ads be pre-screened by the Board of Professional Responsibility. Hardin says the changes are needed because current “advertisements rely on outrageous, misleading and deceptive advertising techniques.” Comments on the proposed rules are due March 11. Read the comments submitted thus far, including comments by the TBA.