The King of Legal Advertising?

Lots of lawyers know Lucian Pera as an expert on the rights and wrongs of legal advertising, but the Memphis attorney was also singled out this week for his skills in marketing. In the ABA Journal piece “50 simple ways you can market your practice,” the author notes Pera’s practice of skipping the traditional holiday card at Christmas to send out cards celebrating Elvis’ birthday. "For a number of people I do business with, my connection to Memphis is important,” Pera says. “I want them to think about Memphis and think about me, and I don't want there to be more than a half second between those two thoughts.” The Adams and Reese attorney was also featured this week in a podcast on legal advertising ethics from The Life of the Law. Also joining that discussion was Nashville lawyer Matt Hardin of Rudy, Wood, Winstead, Williams & Hardin.