Animal Crackers Now Free to Roam in a Grocery Store Near You - Articles

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Posted by: Jarod Word on Sep 19, 2018

After being caged for 116 years, Nabisco has decided to take a free-range approach to its childhood staple Animal Crackers, The Washington Post reports. The snack has been virtually unchanged since it hit the market in 1902, but with mounting pressure from animal advocacy groups and controversy surrounding treatment of circus animals, the company decided it was time to re-vamp its Barnum box. The new design ditches the circus theme and features the animals roaming the savanna. Nabisco has also produced limited edition redesigns to bring attention to animal-related issues and organizations, like the American Zoo and Aquarium Association and the World Wildlife Fund.