McDonald’s Loses EU 'Big Mac' Trademark to Irish Chain - Articles

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Posted by: Chelsea Bennett on Jan 16, 2019

The European Union Intellectual Property Office recently ruled against McDonald’s in favor of Irish fast-food chain, Supermac’s, over the use of the “Big Mac” trademark, the Guardian reports. Supermac’s had been unable to expand beyond Ireland because of this trademark, as McDonald’s had claimed the similarity between names would confuse consumers. McDonald’s can appeal the decision.