TBA Law Blog

Posted by: Brittany Sims on May 14, 2014

About half of the more than $80 million that has already been spent on political campaign advertising is targeted specifically at women, Nashville Public Radio reports. Both Republicans and Democrats are implementing new techniques to reach women voters, such as appealing to emotions; aiming for tough, but not harsh attack ads; using endorsements by candidates’ wives, mothers and daughters; and using female candidates in macho, attack formats. In a follow-up piece, NPR further discusses how political ad-makers use Internet and television to collect information on women in order to personalize their advertising approach.