TBA Law Blog

Posted by: Katharine Heriges on Jun 11, 2019
A recently unsealed lawsuit in Knox County Circuit Court showed that from 2007 to 2014 opioid maker Endo Pharmaceuticals sold nearly a million more pills in Knoxville than in New York City, Chicago and Los Angeles combined, a reality that was due to the company’s marketing and aggressive sales tactics. Knoxnews reports that Endo’s sales outpaced another opioid giant, Purdue Pharma, with tactics that included marketing directly to doctors and patients alike, targeting addicts and acknowledging pill mills that prescribed more drugs than people per square mile.