Forbes: Facebook Files Algorithm Patent to Predict Who You Live With

A patent filed by Facebook in May was made public this week, Forbes reports. The patent uses an algorithm to determine who lives with whom based on tags, hashtags and facial recognition software. The article states the most important factor determining household data will be the use of a shared IP device in the household from multiple user sign-ins. The information will be used for ad targeting. Members of the same household will view the same ads, and advertisers will be able to track the performance of ads across households.

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