Supreme Court Considers ‘FUCT’ Trademark Case

The Supreme Court is expected to make a decision by summer over whether the U.S. Patent and Trademark Office unconstitutionally denied trademark protection to the “FUCT” clothing line, NPR reports. Designer Eric Brunetti has been attempting to get the brand trademarked since he opened the clothing line in 1990. The office claims that the name of his brand violates the federal statute that bars trademark protections for offensive, shocking, immoral and scandalous words. Two-years ago Brunetti's case was strengthened following the Supreme Court's ruling that trademark protection of the Asian-American band name titled "The Slants" could not be denied. The office claimed the name was denied protection because it is racially disparaging, but the court ruled that the office's denial signified unconstitutional viewpoint discrimination.

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