Amazon Enters Legal Services Arena

It is not hard to imagine a time when Amazon offers all kinds of legal services to consumers, lawyer and technology expert Robert Ambrogi writes in Above the Law. But that day may be closer now that the retail giant has launched a curated network of intellectual property law firms providing trademark registration services at pre-negotiated rates. The goal of the new “Amazon Intellectual Property Accelerator” is to help companies obtain protection for their brands quickly and easily. So far, 10 law firms have been approved to participate in the program. Set fees include $500 for a trademark search, $600 for a trademark application and $1,800 for a comprehensive brand review. The client pays nothing to Amazon, instead contracting directly with the law firms. Amazon also says it will provide protections to participating companies selling items on its site even while applications are pending.

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