TBA Law Blog


Posted by: Stacey Shrader Joslin on Jul 1, 2024

Tennessee's ELVIS Act (Ensuring Likeness Voice and Image Security) went into effect today, ushering in a new era of legal ramifications for those who abuse artificial intelligence (AI) in their music-making process, the Tennessean reports. The new law enacts voice protections against deepfakes and unauthorized uses of individuals’ voices and likenesses. The paper conducted a dozen interviews with lawyers, tech companies and music trade organizations to find out what experts expect to happen in the coming months. Common themes among their findings? The ELVIS Act will lead to onslaught of legal action.