Arkansas Granted Sensory Trademark for Signature ‘Hog Call’ - Articles

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Posted by: Brittany Sims on Oct 10, 2014

The U.S. Trademark Office granted TM Registration to the University of Arkansas for its “hog call.” Fans of the SEC are familiar with the wooooo-pig-sooie call. According to the Wyatt, Tarrant & Combs blog “Finding IP Value,” sensory marks are registerable just like word marks and logos when used in connection with the sale of goods or the rendering of services.