TBA Law Blog


Posted by: Kate Prince on Oct 15, 2021

Lawyers Bobby Bramhall and Melia Jones are hoping to help college athletes secure endorsement deals with their new Nashville firm Athlete Licensing Company. The venture comes after changes to NCAA rules, which now allow college athletes to monetize their name, image and likeness (NIL). Bramhall, who serves as president of the company, played baseball professionally for seven years and later served as an assistant athletic director at Texas A&M University. Jones, the group’s executive vice president and general counsel, most recently worked in the Texas A&M University System Office of General Counsel and advised the Texas legislature on the state’s own NIL legislation. Other firms in the NIL space include Burr & Forman, which also launched an NIL practice group that includes two attorneys in Nashville.