Mercer Advisors Acquires Franklin-based HawsGoodwin Wealth - Articles

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Mercer Advisors Acquires Franklin-based HawsGoodwin Wealth

Posted by: Jarod Word on Jan 20, 2022

Mercer Advisors, one of the country’s largest registered investment advisors with more than $37 billion in clients assets, is buying the Franklin-based wealth management firm HawsGoodwin Wealth, according to a recent press release. Founded in 2008, HawsGoodwin has about $680 million in assets and 280 clients, which the firm will retain in the acquisition. This is one of three big moves by Mercer in the new year, with the firm scooping up Florida’s Cordasco Financial Network and Wrenn Financial Strategies in North Carolina in just the past three weeks. HawsGoodwin President Cam Goodwin said in the release that while the company was initially skeptical of the merger, the move will allow its staff to focus on making the most for its customers. “Through our meetings we learned we could continue running our office, offload the things we don’t like doing like compliance and HR, freeing up more time doing what we do best, which is serving clients and winning new ones,” said Goodwin. “It was less about succession planning and much more about optimizing for the future.” The entire HawsGoodwin team will be making the move to Mercer along with the firm’s principals.